Ad that pinpoint a city or ZIP code.
Geo-targeting is a feature that can analyze a user's search query base on their Internet Protocol (IP) address .That info will use to determine where they are and what ads to serve to them.
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When you use geo-target target ad,only searchers with an IP address that you specific will be served your ad. you're likely to get more relevant clicks that can lead to more sales.
geo-targeting is designed to show your ads to users our system recognizes as located within your geo-targeted areas, in the old system those users might not have seen your ad.Now you can geo-target users at country, city or ZIP code level.
Now you ads will reach fewer users by this geo-target target ad with targeted areas and relevant to a specific audience.
It really depend on your marketing strategies, if you service is target on a small area and only choose five ZIP codes, you are likely to receive great result with minimum ads expenditure.
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