While you are investing in your PPC campaign ,I can tell 100 things your should take care of but primarily you only need to take care of two important things:
1.Selection of keywords. Your keywords must be the most relevant keywords to your ad campaign.. I mean it useless to bid on the inrelevent keyword for instance"lose weight" and you are selling skin care product.Furthermore,do not opt for too common keywords, as they will be highly competitive and getting a listing for them will be very costly unless you are confident it can cover the cost later. In the same way,try and capture keywords that are low in competition by using a long tail keyword.
#most of the time highly competitive keyword will earn more affiliate income.
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2. The landing page. It is the first point of interaction between you and your users, hence it is extremely important to keep it perfect. While you design your landing page, make sure that your keyword and what the user is looking for, is present in page so that the user is able to connect with the page. Do not go overboard with it, keep it simple yet attractive. Make sure that the language, grammar and spelling of your landing page content is right and appealing.
The golden rule of landing page is not to confuse the users.Keep in mind It is not the home page of your Website, therefore it doesn't need to included everything in your landing page. Essentially,it should only concentrate on what is the important part of your ad and what the user is actually searching for .
Be attractive. Users will come to your ad and might give it a try(buy),but only if they are impressed by your ad text. For this reason, make sure that you have a short, powerful with a strong emphasis landing page.
CPM and PPC
Most of the advertising campaign used can be in the form of:
1.CPM (cost per impression), where the advertiser had to pay a cost of page imperssion , measure on cost per thousand impressions .
2.PPC campaigns(pay per clicks), pay when a user has clicked on your link.
Some Advertising Agencies will only offer PPC(pay per clicks), and some offer both ,for example Google AdWords.
PPC campaigns can be extremely useful to your business if they are planned in the right way. Plan your PPC campaign properly and start earn online with PPC program right away.
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